Sorority Rush Campaign

The Altar’d State Sorority Rush Campaign was an exciting celebration of sisterhood, style, and self-expression, designed to empower young women as they embark on their collegiate journeys. This year’s campaign, themed “Where Style Meets Sisterhood,” invites young women to feel confident during the Rush process. Rush season represents one of the biggest revenue periods for the business, and this year was the highest yet! I was tasked with creating all creative assets for this campaign including the PR packaging and collateral to send to influencers promoting the brands. I was also head designer in concepting Rush events and partnerships throughout the campaign. This project was truly a blast!

UTK Shopping Event

We were so excited to host a shopping event for The University of Tennessee Sororities at our Altar’d State, West Town Mall location. We partnered with the Panhellenic Council & hand delivered invites to the sorority houses at UTK to really get the girls excited. The night was a huge success greatly surpassed our goal for the event!

Originally created for the team to wear at events, the hat was so popular that

it’s now available for everyone to purchase online!

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