Fall Campaign Development
As the lead designer for Arula’s 2024 fall campaign, I crafted the season’s look using a rich palette of warm colors and inviting illustrations. Each element was created to ensure that the campaign not only showcased new arrivals but also inspired a feeling of seasonal joy. Collaborating with the team, I brought our vision to life, creating a cohesive narrative that encouraged customers to celebrate fall with Arula. Everything from the checkout pin pads to the photography backdrop filled me with so much excitement to create!
Homepage
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Store Signage
BOGO 50% Off
Mission Monday Editable Sign
Sanctuary Promos
E-gift Cards
Hand-Painted Backdrop
For our fall campaign photoshoot, I had the opportunity to create a textured backdrop on canvas fabric. With the assistance of my lovely intern Morgan, we transformed a total area of 20 x 24 feet, covering both the backdrop and floor. This stunning backdrop truly captured the essence of fall, bringing the fall energy of our beautiful stores into the e-commerce realm.
Store Pin Pad
Social Media Icons
MMS & Window Cling
Emma Rolfe Designs 