Seasonal Campaign Development
Becoming the sole designer for Arula’s seasonal campaigns has been such a dynamic and rewarding experience. From carefully selecting colors, typefaces, and themes that resonate with the season, I create cohesive visual narratives that highlight new arrivals and evoke a sense of excitement for what’s to come. Each campaign is an opportunity to collaborate with a talented team, ensuring that every element—from in-store signage to digital assets—reflects Arula’s commitment to storytelling.
Click each image to see the full campaign!
Emma Rolfe Designs 