Summer Campaign Development

As the lead designer for Arula’s 2024 summer campaign, I crafted the season’s look using a vibrant palette of colors and playful illustrations. Each element was created to ensure that the campaign not only showcased new arrivals but also inspired a feeling of summer. Collaborating with the team, I brought our vision to life, creating a cohesive narrative that encouraged customers to celebrate the sun with Arula. Everything from the e-gift cards to the launch emails filled me with so much excitement to create!

Homepage

Email

Click each image to go directly to the email!

Launch Email

Dressed Intentions

Tops of Summer

E-gift Cards

Social Media Icons

Store Pin Pad