Luxury Beauty Line Branding

For my senior project in college, I branded a luxury beauty line called Lueur, which means “glow” in French. The brand features sleek and sophisticated aesthetics to reflect the use of high quality simple ingredients. Lueur’s products are aimed at nourishing and rejuvenating the skin, while enhancing natural beauty. The minimalist packaging and elegant design not only embodies the brand’s commitment to luxury but is also meant to empower guests to feel confident in their own skin.